As a landlord, ensuring your properties are easily found by potential tenants is crucial. With the growing demand for furnished rentals, especially from traveling professionals like nurses and corporate employees, platforms like Furnished Finder (opens in new tab) can significantly boost your rental success. Here’s why adding all your properties to Furnished Finder is a smart move for landlords to maximize occupancy and minimize vacancy.
Benefits to listing all your properties on Furnished Finder
Furnished Finder allows you to cross-market your properties, amplifying your brand visibility. If you have multiple properties listed, travelers might find one property but learn about another unit you have listed that fits their needs better. This strategy enhances your portfolio’s performance in several ways:
Improved Credibility: Having several well-maintained properties under your landlord profile showcases professionalism and reliability, leading to more inquiries.
Increased Visibility: More listings mean more eyes on your property which translates to better occupancy rates, broader reach and diversification in your audience.
More Diverse Appeal: Different properties appeal to different travelers. Some might be drawn to your sleek modern décor, while others might be charmed by the comfort of a cozy, homey space.
Stronger Customer Retention: Travelers who book one of your units are more likely to return if they know you have a variety of options available in their desired area.
Expanded Relationship Building: Working with relocation agencies and other B2B partners becomes easier when you have a strong, visible portfolio.
Cross Marketing in Action
Katie Lyon, Furnished Finder’s Marketing Director and co-host of The Landlord Diaries podcast (opens in new tab), scaled her monthly rental portfolio to 13 rentals in less than two years (opens in new tab) while maintaining a 90-95% occupancy rate. Katie says, “your booking potential increases significantly when you have multiple properties in one area largely due to your ability to market each unit effectively with unique pricing, photos and descriptions. Sometimes it’s the blue couch that will catch a traveler's eye, other times it may be the overall use of the space or the comfortable appeal of the king size bedding.” - Katie Lyon
Increased Traveler Demand and Market Presence
As the number of properties on Furnished Finder grows, so does its overall presence and influence in the monthly rental market. Since the onset of the pandemic, the platform has experienced explosive growth, expanding from just 50,000 properties to over 300,000 nationwide. This substantial increase in property count not only enhances Furnished Finder’s visibility but also draws more travelers to the site.
With over 21 million housing searches annually, travelers know they can find a wide range of options on Furnished Finder, whether they’re looking for a cozy studio, room rental or a larger multi-bedroom rental. The increase in property availability directly impacts traveler loyalty, as they return to the platform knowing they’ll have access to diverse, high-quality listings.
Risk vs. Reward: Maximize ROI with Furnished Finder’s Flat Fee
One of the biggest advantages of Furnished Finder is its flat annual fee. For just one low price per listing (or unit), you can avoid paying the 10-15% commission/booking fees that come with “free” short-term rental platforms. The risk vs. reward calculation is clear—your first booking will more than cover the cost of your listing fee, leaving the rest of the year’s bookings as pure profit. By reducing commissions and booking fees, you can keep more of your earnings and enjoy higher returns on your investment. For landlords, this fee structure is a game-changer when it comes to maximizing profitability.
Maximize ROI with Furnished Finder’s Tools
Furnished Finder offers tools that simplify managing multiple properties whether you have several homes or multiple units within the same building. You can manage each space individually, even if they share the same address, using features like:
Unique property names
Separate availability calendars
Custom descriptions and house rules
Rent payment collection through the platform
These tools ensure that you can customize the experience for every tenant, helping each property stand out while still being part of your broader portfolio. More importantly, with multiple listings, your properties will cover a larger geographic area, increasing the likelihood of being seen by more travelers.
More Tenant Leads in High-Demand Areas
In large metropolitan areas, having multiple properties listed can greatly increase your lead generation. While a majority of travelers connect through direct messaging, Furnished Finder’s housing request tool allows travelers to submit generic messages to landlords within a 5-to-30-mile range. The more properties you have listed, the more likely you are to capture these leads. By spreading your properties throughout an area, you’re better equipped to fill vacancies in high-demand locations.
List all your rental properties on Furnished Finder
Ready to list another property? Click here (opens in new tab) or call our Key Accounts Team at (661) 409-2618 to find out about special rates for listing multiple properties at once.
Open the door to better visibility, more leads, and increased booking potential by listing your entire rental portfolio on Furnished Finder. With growing tenant demand and a competitive edge in the 30+ day rental space, Furnished Finder is a must for any serious landlord.