Furnished Finder (opens in new tab) was proud to be part of MTR Summit 2025, a gathering of mid-term (or monthly) rental professionals, operators, and industry leaders focused on the future of housing for traveling workers, relocating families, and corporate tenants.
During the event, Jeff, Furnished Finder’s CEO, took the stage to share updates on the platform, upcoming features, and how we’re supporting hosts in a shifting market.
Here are a few highlights from his presentation.
1. Supporting Hosts by Driving Tenant Demand
One of the biggest takeaways from Jeff’s talk: Furnished Finder is heavily focused on generating qualified tenant demand. From national partnerships to targeted marketing for insurance housing and corporate relocations, we’re investing in helping the right travelers find the right homes.
Hosts don’t need to spend time generating demand from scratch. Instead, the focus should be on creating a high-quality listing, setting availability, and responding to leads quickly.
2. Smarter Search Tools on the Horizon
Jeff previewed one of the most requested features: the ability to search by zip code. This improvement will help hosts show up more accurately in tenant searches and allow travelers to find housing exactly where they need it.
3. Tools That Help Turn Leads Into Leases
Jeff spoke about ongoing work to make communication between hosts and tenants faster and easier. Recent changes to booking requests have already made it easier for tenants to express interest in a property, and upcoming features—like enhanced messaging tools and intelligent lead filtering—will help hosts convert those requests more efficiently.
4. More Data for Smarter Decisions
As the monthly rental industry grows, hosts are looking for stronger data to guide their decisions. Whether it’s knowing what price to charge, what size unit performs best in a given city, or where demand is emerging, Furnished Finder is building tools to deliver those insights. Jeff emphasized that localized, actionable data will be a priority in upcoming product updates.
5. A Focus on Independent Hosts and Community
The monthly rental space continues to evolve, but one thing hasn’t changed: independent operators remain at the heart of the industry. Jeff closed his talk with a focus on community—reminding attendees that the success of the monthly rental model depends on continued collaboration, shared education, and building trust with tenants.
Furnished Finder’s role is to provide tools, support, and demand—so that hosts can focus on delivering high-quality housing experiences.
6. View the Full Presentation
Want to see Jeff’s full presentation from MTR Summit 2025?
We’ve made the presentation slides available so you can dive deeper into upcoming features, platform insights, and what’s next for the monthly rental space.
View Jeff’s Presentation Here » (opens in new tab)
Looking Ahead
MTR Summit 2025 made one thing clear: the monthly rental market is full of opportunity, and the next wave of growth will come from better tools, better data, and better listings.
Whether you’re just getting started or scaling your portfolio, we’re excited to support you in the next phase.
More updates to come soon. For more on this topic, listen to our Landlord Diaries podcast episode with Jeff.
Episode 140 Transcript
Abilene, Texas. So this is western part of Texas. And it is actually our fastest growing market in the us. Traveler growth is up over 400% year on year. And you might be thinking like what's going on in Abilene? The big thing going on in Abilene is that chat, GPT and Oracle and known as Stargate, announced they're building the world's largest data center and.
This is a trend that people really need to be on top of. Welcome to The Landlord Diaries, where we talk about midterm rentals and the opportunities behind them. We'll share landlord stories, talk about maximizing investment potential, and discuss how to live the very best landlord life. This podcast is proudly brought to you by Furnished Finder, the leader and largest online marketplace for midterm rentals.
Remember to like and subscribe if you enjoy our content. Today we are joined by Furnished Finder, CEO, and President Jeff Hurst. Jeff, many of you already are familiar with, but if you're not, he is the former COO of Expedia Group, President of VRBO and Chief Strategy Officer of HomeAway. So Jeff, thanks for joining us as always.
What would you like to kick us off with today? First of all, thanks for having me back on the show and very excited to be talking about tenant trends today and just what we're seeing around the United States and midterm rentals. Today we're gonna talk about what we have noticed within the four walls of Furnished Finder as far as tenant trends, top markets, underserved markets, and what's happening in the world economically.
That is positioning monthly rentals with their opportunities. So let's talk about first what the leading monthly tenant. Traveler types are. So Jeff, I'll let you speak to this a little bit, but some of the categories we're seeing are business, digital nomad, healthcare relocation. Tell us a little bit about what we're seeing with who, who's filling the doors of these furnished finder properties?
Yeah, a few things have, changed over the last year. I think the most exciting thing is that overall demands growing six or seven times as fast as supply. We'd love to have more supply because we think we probably are starting to need more of it. And encouraging people to add inventory, but, demand is growing six or seven times as fast when we look at booking requests.
And so keep in mind the site has Booker requests, it has send a message and it has phone reveals. Booking requests are up roughly a hundred percent year on year. And now they're up more than total travelers because we're really encouraging it because landlords gave us feedback that they like all the extra information in booking requests.
But booking requests are up roughly a hundred percent year on year. When we look at the top demand sources. Business has now become traveling for work is the largest non-healthcare. And that has, a ton of what you'd expect corporate travel, but it also has a big growing segment of construction travel.
The second largest is healthcare. Healthcare is about 25%, and we are very glad to see it starting to be at least stable and probably starting to grow again, which is a big change from the last two or three years. And then the fastest growing category is actually relocation. And so relocation, dislocation, a lot of people talk about insurance a lot in the space that's included here.
But the big driver of this is people moving and so they're not moving because of insurance. They're moving from Seattle to Austin. They don't know where to live. They don't wanna move their furniture twice. And so they rent a place for three months, for six months to try before you buy the neighborhood.
And that's the fastest growing category right now. And we think a lot of it's because mortgage rates are high. A lot of it's because there is a housing crunch and affordability is a problem. And so people are just being more creative in how they live and trying things on, and it's it's the fastest growing of everything we've seen.
What I find interesting is in addition to relocation, one of those fastest growing industry types is long-term housing. So tell us about some of those tenant trends within the industry that Furnished Finder is really the answer for. Yeah, I think, when we when we look within each of the bucket, it's long-term housing has become.
Quite different than what I expected when I got here a year and a half ago, and so I thought of it as digital nomads, which we track separately. Digital nomads are constantly moving long-term housing. We're seeing more and more people rent a furnished place on our home for four months. Extend again.
And all of a sudden it's just their house. It's just where they live in a way that may not have been the plan in the first place, but it was a good, affordable solution. They became anchored in the neighborhood and it worked out for the landlord and the tenant, and so that's been a fascinating one to watch.
Insurance has been really interesting too. Not that there's necessarily more of it, but more of the large platforms are starting to use our service, as a gateway to find landlords because they see the value in not paying a 10 to 15% service fee to Airbnb. And there's just a lot of opportunity for us to keep reinforcing that as a community, that these use cases are going to keep growing and we're an excellent marketplace for them.
We're talking about these tenants staying in these properties longer and longer, and some of them using as long-term housing via extensions. So what are we seeing with other players in the market like Zillow that are giving us confidence with Furnished Finder about how we are doing things?
Yeah. Zillow. Wonderful platform, not only in terms that they help people find tenants, also they don't have nearly the same furnished midterm amount of inventory that we have, but they're, they are a great source of tenants and even more they're a great source of information. And so I always look forward to when Zillow publishes their quarterly research blogs.
They recently published their Q1 blog where they talk about Zillow index and what's happening across markets, asking in the has over. Now more than 30% of the average household's income is going towards rent, and so this affordability is supporting that prior trend I mentioned around long-term housing.
And that supports why we think that, there's also a little bit more shift into rooms. Not only our product where we have almost 60,000 rooms, people just getting started may choose to start off in a room as opposed to getting a whole place, but also even other business models.
And pad split's a company that we know pretty well and they're doing something in this space too to help approach this affordability crisis. And a lot of markets are seeing increases in rent right now. So Jeff, one of the things that's most fascinating is traveler behavior. So how has some of that changed in the past year?
The biggest change has been in the number of tenants per stay. And so what we've seen is that over the past year in particular, because of that relocation dynamic where people are moving and often moving with their families, but also long-term housing the number of tenants per stay or tenants per search is how we'd look at it has gone from 1.6 to 2.6.
So that's a whole extra person. And we think that's starting to fuel need for more inventory types, a little bit beyond just the rooms and the studios and into the one bedrooms, two bedrooms, and even larger formats. The rest of it. We did see a slight increase in the average search to say, and I think that's related to that.
You typically know if you're gonna move, so you can start your search a little bit earlier, but search to say is about 36 days. Now think of that, of when you start your search versus when you're planning to move in. More and more people are bringing pets. I don't think that's like a wholly new trend, but we do see that more, almost a third of all booking requests include a pet request now, and something that's really interesting.
We recently ran a survey, which for the first time helped us understand the gender of tenants on our side. And for most, not surprisingly, travel nurse, overwhelming majority, I think over 70% are women, but actually across the entire side, over 60% are women and use cases like relocation. It's. Two thirds use cases corporate travel a little bit lower, just under 50%, and then use cases like digital nomad, long-term housing, also majority women.
And so something to think about as. Just considering who's the searcher, who's the person that's, in there looking at the pictures and making the decision? More often than not, it's going to be a woman in terms of that decision maker for these occasions. I think these are also important notes because if you have a property that you're sitting on and you're saying, I'm not gonna list it until I am.
Completely ready until it's completely furnished. I have every last thing buttoned up. The average book to stay window is about 30, 36 days, like Jeff was saying. So it's important to get it up sooner than later. You can keep editing it. You can keep tweaking it. You can keep improving it, but you don't wanna miss that window.
There are travelers who are of course, looking, closer to their stay or further out, but you can't get a tenant if you aren't. Listed on the site, right? So I think that's really important for everybody to remember. And if you're not accepting pets, think about what you can do to accept pets, whether it's getting a damage waiver for your property, whether it's having an increased security deposit, whatever that is.
But you wanna make sure that you're appealing to these tenants that are searching. Alright, let's talk about what we have discovered with the monthly rentals. Term and how tenants are searching for monthly rentals versus midterm rentals. Absolutely. So we have been looking a lot at Google Trends and our own marketing profile to just understand like how do people talk about the category?
And I think it's been unique that the way we talk about the category, not only a Furnished Finder, but landlord diaries and even, most of the kind of thought leaders and influencers in the space, say midterm rentals. That's not how tenants and in particular new shoppers think about it.
They say monthly rentals, I need a monthly furnace rental. I need a monthly rental. And so the search behavior for that is wildly disproportionate. Everyone is searching for monthly rentals. And so what you'll see on our site, and it's 50 times as many, is that we've actually started to emphasize that language throughout the Furnished Finder experience and are encouraging people to use it.
As you introduce the category or your. Because it is more specific. It is month to month rentals and frequently 90 days, but midterm means different things to different people, and we want to be as specific as possible with not only our marketing, but our product offer. I think this was a fantastic discussion about tenant trends and some of those things that have changed from this year versus last year.
One part that we, one question that we get often is where should I invest? If I'm gonna go ahead and make the choice to furnish my property as a midterm rental, I wanna know that it's gonna do well. So let's start off with our. Top markets, we would like to highlight some different areas that are great opportunities that we're seeing right now, but in general, how do you know that a midterm rental or a monthly rental is a good fit in your market?
Jeff what's your opinion as CEO of Furnished Finder? Yeah, and so I think there's a, the starting place is to use our site. Look at how much inventory is available nearby. Use our stats page. It is a good resource. I'm not gonna say it's a great resource because we think we can make a great resource to replace it.
And so I'll talk a little bit as we go through and talk through the different markets and demand areas, how to use the stats page and what the limitations and advantages are. But no behind the scenes. A lot of the information I'm gonna share today isn't available on the stats page yet. It's our internal data that we publish to think about where the top opportunities are and our commitment is to try and get more and more of this information available to.
Either on our site or through partners so that you can make the most informed decisions as possible. I always encourage people to do three things. You basically, actually four, start on Furnished Finder and shop to see, what does stats page say and what inventory's out there. The second thing I do, I think the biggest competition's usually Airbnb.
Go to Airbnb and see what the housing are, in particular housing that's taking 30 day stays or as 30 day minimums. How are they priced? What does it look like? Next thing your next com competition is. Probably Zillow and think about, okay, what's available on Zillow, unfurnished in particular, what's there and what does it look compared to my offer?
And finally, go look to see what hotels are near you. Is there an extended stay America? Is there a Homewood Suites? And then also, if not if it's a Hilton or a Marriott, or a higher end hotel, you're really thinking about the inventory on those four places and how yours fits in. Because depending on the tenant type, you don't know if you're competing with the hotel or you're competing with Zillow, maybe more long term or you're competing with Airbnb, maybe more digital nomad or Furnished Finder, maybe more of the travel nurse and that type of demographic.
And so those are the calibration points. And then what we'll talk a little bit about is how to use stats page to like really hone it in. Know whether you're onto something, my biggest encouragement is try it out. It's $19. We're often and running promos to help find new customers and that is really worth it when the, average landlord's gonna sign up and make over $12,000 on our site.
There's a good opportunity here to just try it out and see what happens. Today's episode is proudly sponsored by Furnished Finder, the ultimate platform for hassle-free midterm rentals. Whether you're a seasoned landlord or just getting started Furnished Finder has everything you need to find your next tenant.
With Furnished Finder, you can say goodbye to booking fees, markups, and commissions, and hello to direct bookings. If you are ready to experience all the benefits, renting your property for 30 days or more, head over to furnished finder.com (opens in new tab) where you can list your property for one low annual price. We make it easy to get started.
Yeah I think that's right. Because there, there truly is midterm rentals, monthly rentals. The research here is it is data driven, and Jeff said, we're trying to get more and more of that data at the fingertips of our users, but it's also a little bit of an art, and this is, the environment is changing quickly.
There's different drivers. To these monthly tenants. So we're gonna dig into these markets here as examples, but I, what I want everybody to remember is when we're talking about a specific market here, don't just think about, Ooh, this market could be a great one to invest in, but also listen to the reasons and see what you can extrapolate and say, okay, is any of that apply to any of the markets that I'm already in or that I'm interested in?
Or, that might be really convenient for me because what we're not saying here is everybody needs. To run to these markets. What we're saying is, here's why these markets are great, and this is what's driving monthly rentals. All right, let's dive in. First we're gonna talk about some of the small markets that have really big demand.
So first let's talk about Abilene, Texas. Jeff. Alright, Abilene, Texas. So this is western part of Texas. And it is actually our fastest growing market in the us. Traveler growth is up over 400% year on year. And you might be thinking like what's going on in Abilene? The big thing going on in Abilene is that, and Oracle and known as Stargate announced they're building the world's largest data center. And this is a trend that people really need to be on top of is think about like how do you get alerts on where big data centers and infrastructure are going in? Because usually by design they put these in places where there's abundant power and low population.
Because they want to use the power for the data center. And so that's what's happening in Abilene and what you're seeing is they need thousands and thousands of housing units for temporary workers to come build the data center, but they're not going to need all of it. And four or five, six years as the data center comes online.
And so there's a huge need for temporary housing and in particular furnished housing. And so it's opened up opportunities for people to do more arbitrage. It's opened up for people opportunities to think about modular homes and what they can build and how they can supply these types of dynamics.
There's a similar thing happening outside of Monroe, Louisiana. There's another data center I think slated to go in near Hillsborough, Texas. There's just, there's an explosion of it and it's going to keep happening and Abilene is probably the best use case for it. When you look at the stats page. You'll see we only have a hundred housing units in Abilene.
They're all gonna be booked a hundred housing units, 56,000 page views. I've talked to people in the industry who say like somewhere around 300 page views per listing is where it gets interesting. I don't think it's that hard and fast to rule, but at 560 it's interesting and the question's really is there housing available or how can you help them solve it?
The data centers are a really interesting development. My brother lives in a tiny town and when I'm talking tiny town, I mean his town is one street. It is quite literally like old school America, the tiniest town ever. And there is a data center going in right in that area because land is cheap. It's close to a larger city, but it's a lot less expensive to develop where he is.
And all of a sudden this one street town is about to have some people who are in there working. So this is gonna be really interesting to see how these develop over the next few years. So a couple other cities that we are. Seeing in the small markets are Juno and Butte, Montana, which might feel incredibly random to listeners, but let's touch on what is driving the demand in these two cities and how it might affect other cities as well.
Yeah. And so let's start with Juno. And I think Juno and Abilene are both really interesting use cases for how to think about the stats page. So our stats page, which again we are gonna rebuild currently gives the opportunity to pick 10, 20, or 40 miles from the city center. 10 miles from the city center of Abilene is nothing but Abilene.
You've got a perfectly pure view of it, and so it works great. If you're in a market like the greater Seattle area or maybe Manhattan's a good example, 10 miles of Manhattan. You've got Jersey, Bronx, all of Queens. It's difficult to get a pure read and that's why we're gonna refine it.
Juno's interesting because within 10 miles of the city center of Juneau, which is big, we don't have any inventory. We actually do have almost a hundred listings in greater Juno, but the way that we calculate it doesn't give you a very fair representation. It says. And that we have zero housing units.
So you've gotta really emphasize in some of these markets, when you look at the map of search, in particular really big geographic markets, it's a great sign that there's that many page views, but you've actually gotta go up on a Furnished Finder to get a better feel for, just by seeing the search page.
We actually have, a hundred searchable listings there. So what do you learn from it? I think a lot of things are happening in Janelle one a. A lot of the migration is actually traveling for work. There's a big construction boom, there's a lot of infrastructure projects, and so people are moving there for that.
It's affordable and so people are looking for the opportunity to stay in single family homes and furnished finder type of inventory instead of hotels. And we think that this is something that's actually gonna be quite sustainable for that market. And we're excited to meet more Alaskans and add more inventory in Geno.
And this is also a good opportunity just to, go to Alaska and have it be a research trip. 'cause if you've never been to Alaska, it's one of the coolest places in the world. So I think I should probably use this as an opportunity to just say I'm gonna have to expense a trip and go check it out.
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I'm excited to discuss our next tenant trends and that's medium markets that need more inventory now. So what are we seeing as some of those top locations, Jeff? Yeah. And so as a reminder, the way we do this analysis, we take small markets, which we consider to be a hundred to 500 listings, medium markets, which are 500 to a thousand listings, and then large markets have more than a thousand listings.
And so we're not, we're not looking at a lot of what I'd say are like the micro markets or the longer tail, which is can be really interesting. So I'm not discouraging 'em. It's just hard for us to look at all of those. One because there's tens of thousands and two, because it's hard to know whether it's statistically significant.
Or just a little bit noisy in the data. So when we look at the medium markets a couple things stand out. So the top performing medium market for us is Portland, Maine exciting news and that the biggest tenant type there is traveling healthcare. And when we look at the stats page there we see that they've had 350 or 353,000 page views.
And I do like page views as a metric more than map searches. And you'll typically hear me look at and talk about page views, which is how many times. Loaded your homepage. How many times did we get a tenant to go look at it? We have almost 600 housing listings there. And so that's, just under 600 page views per listing.
We mentioned earlier that five 60 is really good, six hundred's really good. And so this is an encouraging sign. And what we see for Portland is that, this totally matches our internal data. We're on average seeing, almost five travelers. Per listing in Portland, when you're staying three to four months, like five travelers is more than enough demand for the entire city to be fully booked for the year.
And so we're trying to bring on more inventory to serve Portland, Maine. A another worth talking about, and this'll be the last time I talk about Alaska, but it comes up again, is Anchorage, Alaska is one where they're looking to add almost 3000 jobs next year. Lot of construction, lot of healthcare, just like Juno.
Our stats page shows zero housing units there and it's one of those things where be sure and double click. Go see what on our platform in the search experience. But 255,000 page views. And so a ton of demand for a city of that size. There are a lot of opportunity here to basically serve this use case.
And if you think about it, like moving to Anchorage is also, that's a commitment. And so people do want to try before you buy and be in a place that feels more like home. And so we expect to see a lot more oil industry jobs there. A lot of this construction's gonna keep this market booming for quite a bit of time because there's not enough in-state workers to get it going.
The other one I'd talk about is Milwaukee. Milwaukee's doing a big downtown revitalization product project. They have 357,000 page views per our stat page, just under 700 housing units. That's over 500 per listing. Again, a lot of people think three hundred's a good rule. When you're in that five, 600 range, you're really onto something and as they keep adding more jobs downtown and doing more construction, they're gonna keep needing to feed that infrastructure.
And have more people traveling for work to come help build Milwaukee. And as Milwaukee downtown gets more vibrant, you're gonna also see more people living there as digital nomad, it's more people potentially relocating there. And so I think there is a virtuous cycle here and could be something really exciting for Milwaukee.
It's gonna be interesting to see as the economy continues to develop, which cities we see this development within, right? It's likely not gonna be the San Francisco's of the world because those are so expensive and saturated right now. There's gonna be some movement in these mid to small size cities where companies can expand, do these projects and invest into the infrastructure where it is a lot more affordable, and when they might not have the workers right there.
They'll pull them in to build. Alaska is incredibly popular to go work for six months and then go back to where you were from for six months. And have a seasonal experience. So I think just from, a 30,000 foot view. That's really interesting to see as we move into this next era of affordability and see how do companies adapt their growth to that.
Alright, final section. Let's talk about these major cities where demand is still outpacing supply and the themes that we are seeing here. So Jeff, I will let you take it away. Alright, thank you so much. So major cities, so the list of five. We group together basically Silicon Valley, and so there's obviously a lot cities in there, but we started with pa.
A, a central point for it. That was number one on our list. And I think a lot of it is exactly what Katie was talking about, of because there's so little affordable housing and even affordable hotels, there's a use case where there's really an opportunity to serve people in this space. And not surprisingly, Silicon Valley's almost all traveling for work.
Less construction, a little bit more on kind of the white collar nomad or technology jobs. And I'll come back to talking a bit more about each of these in detail, but the list of big cities was Silicon Valley number one, Chicago number two, Seattle number three. Chicago and Seattle were all both traveling for work.
Boston, not surprisingly, with a huge healthcare infrastructure. There is number four, but the top tenant use case was actually traveling healthcare. And then San Francisco Clark set at number five in our top five markets. So when we look at Silicon Valley, Palo Alto and then again, this is within 10 miles of it, over a million map searches, but over 650,000 page views in the in the past on the stats page.
And when you look at that on the stats page, there's about 500 homes there. And so that's over a thousand page loads per listing. That's like best in class. And so there really is a need for more inventory there. And the question is whether you can bring inventory online at a price point that's appealing for this working class.
But we think there is a, this is not something that's gonna end. And when we look at the trends here, the rents for these largest metro areas are actually up among the most of anywhere. In particular, Chicago's a good example there that rents up almost 6% in the past year. And when we look at Chicago, what we see is there's been, less than Silicon Valley, but 880,000 page views.
That's with 1500 housing units. And so again, you're over that magic number. You're at 600 again. Over three hundred's. Interesting, over 600. There's really something happening. And for us, what we see in Chicago is this kind of traveling for work and in particular, there's a seasonal element to it that makes it really appealing for the midterm space and a great opportunity if potentially in Chicago's a market that's had some short term limitations on their model, but an opportunity to potentially hybrid.
If you do have a short term license, can you use midterm as an addon strategy? You're midterm in the winter and you're short some in the. Or maybe you're midterm in the winter and using it in the summer. Those different strategies are becoming more and more viable and people are using our platform more and more for that.
Rounding out the list. You know what I'd say about Seattle, similar dynamics. Over 700 page views per listing. Really healthy infrastructure there a tougher market to diagnose. Seattle has a lot of water, it has a lot of lakes. It's. The commuter time is not as easy to understand.
And so more than anything there, I'd say go back to those first principles and be sure you're checking what do you see on Furnished Finder? How does your house stand up? And then what do you see on the other platforms and how does your price stand up? And are you excited about that? To be able to be competitive in these larger markets?
And then Boston, a lot of healthcare, the big thing that signals is. Smaller footprint and you can be a lot more successful there with that studio one bedroom, whereas potentially in some of the other markets, you're seeing as much or more migration business and you can have a different type of outfit, but also explore some different and larger inventory types.
Yeah, I think it's very important as you're saying to get to know. The characteristics of the market that you are either in or that you are considering. A lot of people only look at the numbers. The numbers are fantastic, but really it's what are those numbers telling us? What is, what's driving those numbers?
And that's something that we wanted to give you guys with Jeff here today is, Boston for example, like we just touched on, has great numbers. But what's driving that? It is the small footprint, it's the drive to healthcare. There's a huge healthcare, presence there. So getting to know and I think that's the part that I want everybody who's looking at potentially getting their first midterm rental, their next one, entering a new market.
Don't just look at these numbers, but look at what's driving it. Do some research into the city and see what are the development goals, what's going on, what businesses are headed there. All of those things, they're gonna tell you a lot as well. And then you can put some meaning behind these numbers like we're doing for these markets for you.
And it's gonna give you a much more complete story for you to understand the opportunity, for you to understand who you're appealing to, how to stand out in the search. Because even if you have properties in these markets right now, you still need to know how do you operate? Your rental really well. How do you stand out?
How do you make sure you're appealing to these travelers? It's super important and it's important even if you're in a market that. Is maybe a little bit more saturated. So don't forget your basics. Don't forget to know the story of your market and what is driving it. So let's talk a little bit more just to wrap things up here.
We've talked about this in bits and pieces. The furnished finder stats page is furnished finder.com/. Stats, S-T-A-T-S. You will need to log in when you get there. Your account is free to create. But tell us, Jeff, your favorite ways to use that stats page, because like you said, we have data there, we're gonna have more at some point.
But if you're exploring that page as a user for the first time, what are some tips and tricks and advice that you would give a user to explore that page? Yeah, I think the most important thing is to look at that ratio of it's described on the page as property listing page views. And think of that as someone's searching and they click on a listing and it loads the property page.
And so that's the number of page views that we've loaded in the past 12 months. And looking at it for Palo Alto right now, 650,000, so it's the ratio of page views to the amount of inventory in the area, I think is the most important thing. So you start there, the rest of the page helps you with some in, indications.
How much is the whole place priced? How much is a private room priced? What's the distribution of inventory between 1, 2, 3, 4 bedroom? But I don't think those are instructive enough to base a decision on, that's where you need to go back and do more of the analysis of a, okay, here's how I fit into Furnished Finder.
And I really like the advice that Katie's been giving on Landlord Diaries for a long time. And like your backup plan is a long-term rental. Your backup plan is to go rent it for a year. So go see what Zillow or apartments.com or homes.com has near you and what that annual pricing is. And in particular, what we've noticed on their sites recently is they're adding a lot of less than year furnished inventory, but it's almost all multifamily.
And so think about the big box multifamily housing complex near you. Potentially they've turned 10 of those into furnished monthly rentals. Go find out the price, and then just think about how much would someone rather be in my home versus that home at that price. And if you think you're competitive, there's a lot of smart money there, they've invested a lot in understanding where they're gonna be.
And between that and your extended stay hotel or your Marriott. You can really calibrate if you have a good value to offer. And I think that's the thing I'd most hone in on. The stats page helps. There's people searching and there's people who want something you have to own whether you've got a great something to offer.
And that really comes down to how compelling is that property details page. How compelling is your listing, but how compelling is it relative to the price? And just keep in mind, someone's shopping it against a $130 a night extended stay America, that might be four grand. $4,000 a month and then they're shopping it against something they saw on Zillow and something they saw on Airbnb.
And if you can have a great business being cheaper and better, that is a great business. And that's what we think Furnace Finder as a platform is, and what we're looking for more and more landlords to help contribute to your success on the platform. One of the biggest mistakes that I see new landlords make, or landlords who are maybe entering a new market or a new strategy of monthly rentals, maybe they have a larger property for the first time, or a smaller property for the first time, is they make a fantastic listing and then they leave it, and then a month later, I might meet 'em at a conference or something.
They say, I'm not getting anything. And I'm like what have you tried? And they're like my listing looks beautiful, and I'm like, your listing does look beautiful, but you're still getting to know this market or this tenant base, or this property type with monthly rentals, have you? Tried a different price.
Have you tried a different deposit level? Have you tried different photos? Have you tried a different headline? And what I love about Furnished Finder is we give you so much control and then you can go in and you can play with these things as much as you want because it is, it's an art and it's a science, right?
And it's when you can get those two to align that you really have that magic. So I think in particular, if you have a property and you're like, again, it's not quite ready or something. List it. Start getting those insights, start getting those things that you will get to know by getting to know that market or that property type that you can make work for you.
I think that's just huge, getting it up earlier and better and best and finding things where you find just the way that it works for your property and your market. 'cause it's gonna be different than a different property in your market or. It's a different market. It's all going to be a little bit unique.
So keep working to find that. That's what we have for today. I think this was awesome. We are. Really enjoying the more data that we can give everybody here. We hope that you can take it and have some value and make some actionable decisions. Try some new things out. Consider some new things.
And if you have not explored our stats page, it is, it's right at your fingertips. It's great data, it's great insights. It's a fantastic place to start. So Furnished Finder.com/stats. Make your login and it'll be interesting to see what everybody comes up with. Jeff, Katie, thank you for all the insightful tips today.
You guys know your homework. Get out there, go look at the stats page and start seeing what's going on in these markets around the nation. We've given you some great tips on some markets. You could start with flip. Over to the Furnished Finder map. Check out your competition and your opportunities and stay tuned to our marketing channels, our podcast, our email, social pages and blogs.
We wanna keep you up to date on any new products we have, current trends, et cetera. So our help center is one of those. If you wanna get on Furnished Finder.com and go to the contact us page, we have a new revitalized help center that is. Just amazing for any question that you might have, and our customer service team is always there, ready to be a helping hand with any questions.
So thanks for joining us. Have a great week and we'll catch you again next time.