How to Attract More Tenant Leads: A Step-by-Step Playbook for Furnished Finder Landlords
If you're a landlord on Furnished Finder, you're already part of a trusted community helping travelers find their perfect home away from home. Now, if you’re wondering what you can do to attract more tenant leads, it all starts with being intentional about how you position your property. Smart, simple adjustments can produce major results. Here are a few actions you can take to start attracting the right tenants for your space.
Step 1: Define Your Ideal Tenant
Success starts with knowing exactly who you want to attract. Is your place a cozy one-bedroom close to hospitals, ideal for travel nurses? Is it a spacious home perfect for families in transition? Or maybe it’s a stylish apartment with a killer home office setup, perfect for digital nomads and remote workers.
Action: Write down your "ideal tenant profile." Every update you make, from photos to amenities to your listing description, should be tailored to appeal directly to that traveler type.
Step 2: Capture Bright, High-Quality Photos
First impressions happen instantly—especially online. Well-lit, professional photos can be the difference between a traveler clicking into your listing or moving on. Listings with strong visual appeal often receive significantly more views and faster inquiries than those with poor quality images.
Action: Refresh your listing’s photos. Showcase key spaces like the bedroom, kitchen, living area, and any standout amenities. Highlight warm, welcoming spaces and use natural light whenever possible. Investing in professional photography can dramatically improve your listing's visibility and help you fill vacancies faster.
Step 3: Highlight Your Best Features in the Listing
Photos grab attention, but it's the words that seal the deal. Travelers won't know you offer a dedicated workspace, pet-friendly accommodations, or proximity to hospitals unless you tell them.
Action: Update your headline and listing description to boldly highlight your most attractive features. Lead with the perks your ideal tenant cares most about. If you spot an opportunity to enhance your offering—such as adding a coffee maker, blackout curtains, or family-friendly amenities—be sure to update your listing to put a spotlight on these details. Travelers are drawn to listings that clearly match their needs.
Step 4: Offer Flexibility That Fits
Travelers value ease and flexibility. Month-to-month leases, bundled utilities, and transparent pricing are major draws that simplify decision-making for tenants.
Action: Ensure your lease terms are simple and fair. Make sure to clearly outline what’s included (Wi-Fi, water, electricity) to make your property even more attractive. Offering a complete, move-in-ready experience delights travelers and helps your listing stand out from the crowd.
Step 5: Set Smart, Competitive Pricing
Pricing isn't just a number—it's a marketing tool. Competitive rates, especially when paired with great value, can make your listing rise above the rest.
Action: Research comparable listings in your area. Adjust your rate if needed to stay competitive. Remember, consistent occupancy at a slightly lower rate often leads to better long-term income than sporadic, high-priced stays.
Step 6: Set Up Your Calendar for Maximum Visibility
A strategically set calendar can make a big difference in how often your property appears in search results. To maximize visibility and bookings, it’s important to configure your calendar with care.
Action: Ensure your minimum stay is set at 30 days to align with Furnished Finder’s monthly rental audience and appear in more searches. Think strategically if you also manage short-term rentals—avoiding short-term bookings too far in advance can prevent hard-to-fill gaps in your calendar.
Step 7: Respond Fast, Respond Well
Quick, thoughtful responses win trust—and bookings. Travelers often book with the landlord who replies first, especially when they feel valued and understood.
Action: Aim to reply to inquiries within 24 hours. Turn on notifications or set daily check-in times to stay responsive without feeling overwhelmed. Even a short, friendly response can make a strong impression.
Step 8: Leverage ALL Your Leads
Success isn't just about direct booking requests. Furnished Finder offers three types of leads you can and should actively tap into:
- Direct Booking Requests: Travelers asking about your specific property.
- General Housing Requests: Travelers open to options in your area.
- Unmatched Housing Requests: Travelers seeking housing but flexible on details.
Action: Don’t wait—reach out! Proactive, friendly messages to General and Unmatched leads can turn opportunities into bookings. Often, the most successful landlords are those who stay engaged and act quickly when a good match appears.
(Learn more about Furnished Finder lead types here.)
Filling your rental isn't just about listing a space—it’s about delivering an experience. By intentionally tailoring your listing, showcasing your property's best qualities with standout photos and descriptions, pricing competitively, and staying engaged with leads, you set yourself up for lasting success.
Every smart move you make brings you closer to welcoming your next tenant—and helping them feel right at home.
Ready to put these tips into action? Refresh your listing, reach out to new leads, and set yourself up for success through your Furnished Finder dashboard. Your next great tenant is just a few smart moves away!